Virgil Abloh caught the attention of sneakerheads last week at Nike’s Mercurial 360 unveiling when the designer sported a pair of never-before-seen Off-White x Nike Air VaporMax sneakers. While the release details for Abloh’s orange and polka-dotted pair remain unclear, it appears additional colorways are on the horizon and could arrive sooner than expected.
Abloh’s previously previewed Off-White x Nike Air VaporMax styles in black and white-based colorways were spotted at Nike’s Air Max Day media preview event in Shanghai last week. The preview shots were shared on social media by attendees including Atmos director Hirofumi Kojima and provide the best look yet at the kicks, which hadn’t been officially confirmed by Nike until now.
Despite brands investing millions of dollars into marketing for the latest and greatest sneakers, the top 10 best-selling list for 2017 isn’t dominated by any of them.
Matt Powell, senior industry advisor for sports with The NPD Group, unveiled via Twitter the 10 looks that sold the most last year. The lineup features multiple models you’d likely have to search on Google to remember what they look like.
The top three silhouettes on the list are the Nike Tanjun, the low Chuck Taylor All Star and the Nike Air Huarache. Trailing those three are the Adidas Originals Superstar, the Nike Revolution 3, the Air Jordan 4, the Air Jordan 13, the Adidas Tubular Shadow, the Air Jordan 11 and the Air Jordan 6.
According to Powell, the biggest surprise on the list is 2017’s best-selling Nike Tanjun. The industry expert said the marketplace has never had a midmarket shoe No. 1 on the list, a spot usually secured by an upmarket performance-driven shoe. Continue reading